Complaints vs Questions

July 31st, 2015

Very few people would have to think very long or hard about which one they’d rather have from their customers, but few have set themselves up to be able to choose between the two.

One of the biggest instigators of customer complaints involve the difference between perceived costs and actual costs.

When a customer is unable to see a price listing or a sheet with available services and accompanying costs, it can create a disconnect when the bill for services rendered is more than what they expected.

One of the easiest ways to remedy this is with a printed price book. This gives the customer something they can see and refer to in order to see the cost of every action and item at the beginning.

This allows the customer to have more questions than complaints as they are better informed about what is needed and what it will cost.

It’s a simple step that goes a long way in maintaining customer satisfaction.

If you would like to know how a price book can help your business, contact us today.


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